As you can see in the chart above, the native video has about 2.5x higher reach, although the actual figure of 5.7% doesn’t make it too exciting. So to get to the point, according to social analytics startup SocialBakers, you can expect worst results with photo posts and the best results with organic video posts. In other words, if everything got to our feed, we would get overwhelmed and probably leave. This makes sense, because, over the years, most users accumulated friends and subscribed to many groups and pages. As Facebook got saturated, it started to show some of the content selectively. ![]() The first thing to understand about Facebook is that most of your posts won’t reach that many fans.
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